I wrote this blog as if I were walking into a treatment facility. I am committing myself for the reason of being a bootstrapper. I walk in and everyone says, "Hey Joe, what are you in for?" And I say, Hello I am Joe. I am a bootstrapper. Well what does that really mean? Let's talk about the meaning of "bootstrap" first: "to help oneself, often through improvised means." Every time I read that definition I have to laugh a little to myself because it is so prefect, particularly the bit about improvised means. If you are bootstrapping a business, you are living improvisation firsthand. The only way for a business to not be considered bootstrapped is for it to bring in enough revenue to cover its costs and the costs of the (now very simple) lives of its owners/entrepreneurs. Although I am a bootstrapper, I have had help along the way. I have received some funds from friends and family to get my business to 2009. In January 2009, I hoped to bring in additional funding from other sources, but the economy's nose dive had other plans for us. That other plan was continued improvisation. But here we are in July, and we are still doing it! We are not just surviving; we are driving! We are going out and developing other markets; we are getting more players involved; we are not stopping. You stop, you die. We believe way too much in what we are doing at this point to die. We believe in our hearts, souls, and minds that our product will make a difference, be successful, and (in our case) save lives. You don't bootstrap if you don't believe. We believe!
So what does it look like? Bootstrapping means no vacations to the beach when everyone else on Facebook is going and snapping pictures. Bootstrapping is living well under whatever means you were used to. So instead of a dinner at Lattitude you have dinner at home, $1 rentals from your local supermarket vs. going to the movies. Bootstrapping is really just living more simple lives then you were probably used to living. And I ask you, is that so bad? Imagine applying the rules of bootstrapping to a family that currently has a good income. Imagine for a second if you acted as if you were improvised by saving vs. spending. WOW! I know I would be in a different place if I followed my own advice today.
So what does it look like? Bootstrapping means no vacations to the beach when everyone else on Facebook is going and snapping pictures. Bootstrapping is living well under whatever means you were used to. So instead of a dinner at Lattitude you have dinner at home, $1 rentals from your local supermarket vs. going to the movies. Bootstrapping is really just living more simple lives then you were probably used to living. And I ask you, is that so bad? Imagine applying the rules of bootstrapping to a family that currently has a good income. Imagine for a second if you acted as if you were improvised by saving vs. spending. WOW! I know I would be in a different place if I followed my own advice today.
The craziest thing of all is that bootstrappers bootstrap by choice. Most of us left paying jobs with normal hours to pursue our dreams, and most of us brought others along for the ride. Our passion propels us out of our comfort and into improv-land. It's an odd place to be; the air seems thinner, like it's hard to get a full, deep breath. It's a steep climb, but we know in our hearts that when we unfasten our bootstaps at the summit, the view will be phenomenal.
Are you a bootstrapper? Please share your story and pictures with us... I have included a picture of my running shoes which are also my grass cutting shoes and pretty much everything else shoes, for the simply reason that they are my boots, they represent the number of miles I need to get out of every single investment I make.
