Saturday, July 5, 2008

The American Idol Business Method

Think about it for a second in business terms rather than music. What if you had the ability to take a list of product ideas and concepts, present them to the world and let the world tell you which ones they like best and would/will buy when they are produced.
Think about what this concept cuts out for a business. 1) research on what the customer will buy. 2) product pre-production costs based on estimates rather than exact interest figures. 3) the risk of developing a product that would not sell.
The most popular TV show in the world is nothing more than a product advertisement and they are getting paid by the viewer to tell them which products they will pay more money for. The business model for American Idol is genius. You get paid to figure out what product to produce then you get paid on the finished product.
How can we apply those same terms to business and effectively deliver a list of products, ideas, or concepts to the market at large and make the potential customer care enough to provide feed back and at the same time get excited enough about the finished product to turn around and buy it when available?

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